Pricing
Most development companies will not publish a number. We think that wastes everybody’s time, so here are the real bands we quote within — plus an honest explanation of what pushes a project to the top of one.
Build costs
Where each type of project typically lands. Yours gets a single fixed number after discovery.
Five to fifteen pages, built to be found and to convert.
£1,800 – £4,000
Typically 3–5 weeks
Bigger content sites, or a shop that takes money properly.
£4,000 – £9,000
Typically 5–9 weeks
One process, fixed properly. Usually replaces a spreadsheet.
£6,000 – £15,000
Typically 6–10 weeks
Multiple roles, multiple workflows, integrated with what you already run.
£20,000 – £60,000
Typically 3–6 months, phased
A product you sell to other businesses, built multi-tenant from day one.
from £18,000
Typically 3–5 months to first paying customer
Native software for Windows, macOS or Linux — including hardware control.
from £9,000
Typically 2–4 months
Ongoing
Software is not finished at launch. These cover keeping it online, patched, backed up and steadily improving.
For brochure and content sites.
£75/month
For live business systems and ecommerce.
£250/month
For platforms under continuous development.
from £1,200/month
Retainers bundle hosting with development time. Hosting can also be bought on its own — the plans are below.
Hosting
Priced by the resources your software actually consumes rather than by page count. Each plan includes a monthly usage allowance; anything beyond it is metered at the rates below.
For brochure sites, content sites and small shops.
£15/month
For live business systems, ecommerce and web applications.
£55/month
For multi-tenant SaaS, regulated data and anything with real load.
Quoted
Metered by the second on what your services actually use, drawn against your monthly allowance first. Most brochure sites never exceed it.
Charged on what a service actually uses, not what it could use.
Most brochure sites never leave the included allowance.
Persistent disk for databases, uploads and generated files.
Traffic leaving the platform. Inbound traffic is free.
Every project we build includes the first three months of managed hosting at no extra cost. What each plan covers in practice is set out on the hosting page.
The honest bit
If you want a cheaper quote, this is the list to work through with us. Cutting any one of them cuts the price.
One kind of user is straightforward. Admin, staff, contractor and customer views — each with different permissions and different screens — is closer to building four applications that share a database.
A self-contained system is predictable. One that syncs with Xero, a courier API, an EPOS till and a legacy database costs more, mostly because other people’s systems misbehave in creative ways.
Migrating fifteen years of records out of an old system — deduplicating, validating and reconciling it — is often a project in its own right, and it is the thing most quotes quietly leave out.
An internal tool can be clean and functional. A public product that has to sell itself in eight seconds needs more design time, and it is usually worth it.
If you need audit trails, data-retention rules, role separation or anything an external auditor will read, that is real engineering work rather than a checkbox.
A normal timeline is cheaper than a compressed one. If a date is fixed, we will tell you honestly what fits inside it rather than promising everything and delivering half.
Questions
The parts of a quote most companies would rather you did not ask about.
The bands on this page are honest ranges based on what we actually charge. The number you get is fixed: after discovery we send a written scope with one price against it, and that price does not move unless you ask for something that was not in the scope.
No. The first call, our view on whether the thing is worth building, and the written quote are all free. We only start billing once you have signed off a scope.
Because you are paying for developers rather than for account managers, a sales team and an office in a city centre. The person who writes your code is on the call. There is no layer of people whose job is to relay information between you and them.
Yes. Larger builds are phased with staged payments at agreed milestones, so you are never paying for work that has not been delivered. For smaller projects it is usually a deposit and a balance on launch.
The first three months of managed hosting are included on every project we build. After that it is £15 a month on Starter for a website and £55 a month on Business for an application, each with a usage allowance of the same value included. You are free to host it elsewhere instead.
Small pieces are billed by the day at our standard rate, or you can put a retainer in place which is cheaper per hour and gets you a guaranteed slot rather than joining a queue.
All prices on this page exclude VAT. VAT is added where applicable and shown separately on every quote and invoice.
Describe what you need in a few lines. We will come back with a band you can budget against, usually the same day, and a fixed quote once we have scoped it properly.
