SaaS platformEvents & street food
Eventifood
A multi-tenant ordering platform for street food traders and event caterers, with per-trader subdomains, live kitchen boards and four payment providers.
Case study eventifood.com
SaaS platform
SEOGrowPilot
A multi-tenant growth platform that optimises for profit rather than rankings, running the work autonomously and reporting what it earned.
Visit seogrowpilot.com Marketing & growth software2026
The brief
What we were asked for
Every tool in this market reports rankings and traffic, and a business owner cannot spend either. The brief was a platform that does the work rather than recommending it, and that is scored on the only number the customer actually banks.
The challenge
What made it difficult
The constraints that shaped every decision after them.
- Ranking and traffic dashboards are easy to build and easy to ignore; tying work to profit means joining marketing data to money data per tenant.
- Autonomous execution is only acceptable if every action is attributable and reversible — an agent quietly changing a live site is worse than no agent.
- Multi-tenancy across unrelated businesses means one customer’s data, credentials and site access can never be reachable from another’s.
- The obvious positioning — another SEO tool — would have put the product in the cheapest, most crowded category on the web.
What we built
How we solved it
The decisions that mattered, and why we made them.
01
An explicit order of priorities
Profit outranks revenue, revenue outranks leads, leads outrank traffic and traffic outranks rankings. That order is in the product, not the marketing: it decides which work is picked up next.
02
Execution, not advice
Work is planned, carried out and recorded end to end, so the output is a change that shipped with a result attached rather than a to-do list handed back to the customer.
03
Tenant isolation by construction
Every record, credential and integration is scoped to its tenant at the data layer, so cross-tenant access is impossible rather than merely prevented in the interface.
04
Deliberate positioning
Not an SEO tool, not a keyword tool, not an AI writer. The product is sold on revenue growth, which is a different buyer, a different price and a different conversation.
The outcome
Where it got to
- Reporting a customer can take to a P&L instead of a dashboard screenshot.
- Growth work executed continuously rather than commissioned in batches.
- A platform architecture that onboards a new tenant without a deployment.
Built with
Technology stack
- Python
- FastAPI
- PostgreSQL
- Multi-tenant architecture
- Stripe
- Docker
Services used
More work
Other projects
SaaS platformCamping & caravan parks
HolidayPitches
Booking and park-management software for UK campsites and caravan parks, free to install and funded by a small commission on bookings.
Case study holidaypitches.com
SaaS platformCoffee shops & cafés
CoffeesUp
Order-ahead and table ordering for coffee shops, built so the barista stays on the machine and the customer never queues.
Case study View the live build
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